Digital Media Consultant, Independent Community Pharmacy Association (ICPA)
Shanaaz Bayat is a seasoned digital media and marketing consultant specialising in the pharmacy sector in South Africa.
In her role with the Independent Community Pharmacy Association (ICPA), Shanaaz focuses on empowering independent pharmacy owners by integrating advanced communication technologies to drive long-term profitability.
She is a firm believer that in today’s rapidly evolving digital landscape, the swift adoption of new technologies is crucial for staying connected and competitive. Shanaaz is dedicated to helping community pharmacies leverage these tools to enhance patient engagement, ultimately fostering enduring consumer relationships.